by International Market Centers’ (IMC) Oct. 5 Market Insights webinar, “The Art and Science of Store Checks,” will examine the unique value individual stores bring to local communities. It will be presented by Michelle Lamb & Leigh Ann Schwarzkopf of The Trend Curve.
“With consumers returning to in-person retail, it is more important than ever for retailers to understand how they fit into the retail offerings in their communities for both differentiation and collaboration opportunities,” says Dorothy Belshaw, IMC executive vice president and chief customer and marketing officer. “As we move into the holiday season, we have tapped the talented team at The Trend Curve to teach retailers what comparables to look for in other stores, how to discern elements of success, and how to use those learning to create new relationships and grow profit.”
“The Art and Science of Store Checks” covers reviewing retail stores in two parts. First, Lamb and Schwarzkopf will detail the who, why, and how of store checks—visiting and researching other retail locations to learn about their businesses—and how to make retail reconnaissance easy. Next, they will drill down on best practices, clever products, modern messaging, ingenious packaging, licensing opportunities, and trend topics that can make seasonal and everyday assortments more profitable.
“The Art and Science of Store Checks,” is a free, one-hour webinar taking place Oct 5. at 10 a.m. PDT/1 p.m. EDT. Attendees will earn 1 CEU. Registration is available now at https://imcenters.zoom.us/webinar/register/5816270709175/WN_9qRnPzKxSEi-wE-KpAwqdQ.
