PENSACOLA, Fla. — After launching under the SunVilla umbrella nearly a decade ago, Portica will forge its own path as a stand-alone brand with new collections making their debut at Casual Market Atlanta. Portica will move forward with a new leadership team and a focus on contract and hospitality markets. Featured collections include Clarkson, which…
ROCKY MOUNT, Va. — After launching its outdoor line earlier this year, Uttermost will open a new showroom at Casual Market Atlanta. The 2,600-square-foot showroom is an addition to Uttermost and sister brand Revelation’s existing Atlanta showrooms and is designed to showcase nearly 200 outdoor items across multiple categories. Uttermost’s outdoor line includes lounge and…
This summer at Casual Market Atlanta, July 15-17, outdoor exhibitors will showcase collections that combine high style with function and weather resistance. Here is a sampling of products you can see at the show. Tuuci’s Luma Collection, designed by Dougan Clarke, features proprietary Aluma Forge cold-weld construction, a technique that permanently bonds stainless steel, polymer…
NEW YORK — Performance fabric maker Ultrafabrics is expanding its alternative leather presence in the residential market with the launch of Ultraleather at Casual Market Atlanta. The brand will showcase new Ultraleather products in AmericasMart Building 1, Booth 7-652. With this new direction, Ultrafabrics will go to market under the Ultraleather name in residential environments.…
BERLIN, Ohio — Casual furnishings manufacturer Berlin Gardens has added three new reps to its sales team. Lyle Ecoff, Gayle Massey and Steven McFarlan join the brand in advance of Casual Market Atlanta. A veteran of the home furnishings industry, Ecoff previously was owner and partner at Robb & Stucky Patio and Carls Patio/Berks. Most…
ATLANTA — Several outdoor companies are among the finalists for Atlanta Market’s summer edition of Market Snapshot, showcasing new and innovative products. The 40 finalist products — featured from among 6,000-plus permanent showrooms and temporary exhibits at the summer 2025 Atlanta Market — were showcased on Atlanta Market’s social media channels (@AmericasMartATL on Facebook and Instagram)…
VALENCIA, Calif. — Furnishings maker Armen Living will open a new showroom space during the upcoming Casual Market Atlanta to display their outdoor furniture offerings. The new space is located in AmericasMart Building 1, Floor 14, Space F-11. The company will host market events and celebrate the hire of six new reps during the show.…
ATLANTA/LAS VEGAS — At the upcoming Atlanta and Las Vegas markets, Andmore will welcome six “Market Pros” who will share product discoveries via social media during Atlanta Market, July 15-21, and Las Vegas Market, July 27-31. Market Pros for the summer 2025 Atlanta Market are: Daniel Keeley Keeley is the founder and principal of DK…
We all know the casual industry loves to have fun. But perhaps even more than a good time, the people of this category love giving back and helping others. Whether it’s events such as Pink Out Atlanta at Casual Market (July 15) to raise funds for City of Hope or initiatives in the local community,…
HIGH POINT, N.C. – The International Casual Furnishings Association announces the finalists for the 2025 Apollo Awards. The program recognizes retail excellence in the sales and marketing of outdoor furnishings. Finalists must demonstrate outstanding accomplishments plus a commitment to customer service and dedication to professional development for their staff. The finalists are recognized as exceptional…
Like it or not, social media has become an intrinsic part of our culture. And the brands that embrace this reality have learned that the medium can be a valuable tool in reaching potential customers, staying engaged in their communities and sharing the stories behind their businesses. For our Best in Casual Awards, sponsored by…
In an increasingly competitive and volatile marketplace, three casual companies have joined forces to amplify their supply chain and buying power. GatherCraft, Kingston Casual and Summerset Casual have united to form United Supplier Alliance. “Our products all complement each other, so it has been a win-win,” said Tony Rodriguez, president and CEO, Summerset Casual. “It allows…
What do the brands Crocs, Michelin and Sleep Number have in common? They all focus on one product — shoes, tires and beds, in this case — and are well-known names among consumers. In the casual world, Pasticallo is aiming to become the name known for automated smart umbrellas. And it has been on a…
PELHAM, Ala. — Summer Classics and Gabby parent company Gabriella White has expanded its executive leadership team with five new appointments. Jim Hardy has been promoted to chief sales and marketing officer. In his expanded role, Hardy will oversee wholesale, retail, contract sales, marketing, merchandising and e-commerce. James Ashley has joined the organization as vice president of wholesale…
BURLINGTON, N.C. — Workroom and upholstery supplier Trivantage will host a new educational event called The Makers Meet, which is designed to celebrate the skill, creativity and community that drive workrooms and upholstery shops. The Makers Meet will take place at Sunbrella headquarters in Burlington, North Carolina, on Aug. 14-15. Attendees will enjoy a day-and-a-half…
ATLANTA — Casual Market Atlanta will host special programming and events for interior designers during Elevate Outdoor — A Designer Experience on July 17. The program will feature showroom tours, panel discussions and networking opportunities for the design trade, designed to immerse them in the outdoor furnishings category. “Designers are increasingly driving decisions in the…
Over the past decade or so, the value of the casual category has soared. And with that growing demand for outdoor products, full-line furniture companies and retailers have made significant investments in growing their casual offerings. For our Best in Casual Awards, presented in partnership with the International Casual Furnishings Association and Andmore, and sponsored…
Special orders have traditionally accounted for a large portion of business in the outdoor industry. Although special orders have slowed for some retailers, Group Bayport is betting big on customized products with a new e-commerce platform called PatioHQ. The company owns Covers For All, a custom furniture cover business, as well as NorthCape, which offers…
DEERFIELD BEACH, Fla. — Performance textile maker Serge Ferrari Group has introduced its Batyline Eden Life fabric, designed for use in outdoor furniture and marine applications. The latest edition to Serge Ferrari’s Batyline collection, Eden Life features a core yarn made from 100% recycled polyester and a 50% recycled acrylic outer layer. This construction allows…
ARCADIA, Wis. — Ashley Furniture will bring its Outdoor by Ashley line to Casual Market Atlanta for the first time this July. The company will unveil a 9,000-square-foot showroom in AmericasMart Building 1, 8-706. The new showroom will showcase Ashley’s outdoor furniture collections, including a wide assortment of bistro and dining sets, sectionals and seating…
LAS VEGAS — The Las Vegas Market has announced its lineup of seminars, networking opportunities and entertainment events for the summer edition of the show, July 27-31, at World Market Center. The event lineup includes: Reps Are Local Too Meet UpSaturday, July 26 | 8-10 a.m.Local reps and retailers gather to build relationships and share…
HIGH POINT, N.C. — The High Point Market Authority invites influential and emerging interior designers to apply for the 2026 Style Spotters team. Now through June 30, applications are open for five new design voices to join the official trade show organizer’s program. The 2026 team will consist entirely of first-time Style Spotters who will…
We all know that today’s outdoor rooms are a far cry from the patios of yesteryear. With luxurious furnishings, fully equipped outdoor kitchens, sparkling pools and all the finishing touches that make a space a room, exterior design projects pack just as much style and functionality as their indoor counterparts. For our Best in Casual…
ATLANTA — The summer 2025 edition of the Atlanta Market magazine is now available in print and online, delivering an early look at the resources and programming ahead at Atlanta Market, July 15-21, and Casual Market Atlanta, July 15-17, at AmericasMart Atlanta. Spanning more than 250 pages, the semiannual publication features trend forecasts for strategic…
ATLANTA — The Farm Mechanic Furniture & Structures will launch its first line of outdoor furniture at Casual Market Atlanta in July. The collection touts a sculptural look made from sustainable materials such as FSC-certified and thermally modified wood, which is engineered for easy assembly, durability and minimal environmental impact. The Farm Mechanic’s outdoor collection…
LOS ANGELES — More than 440 home furnishings industry professionals helped raise nearly $900,000 for City of Hope during the annual West Coast Golf, Tennis and Pickleball Tournament. Held on June 9 in Coto de Caza, California, the event honored Harold Hudson, vice president of business development at Summer Classics and Gabby, as well as…
It can be easy to get discouraged by news about possible tariffs or talk of a looming recession, but speaking with others in the casual industry, it appears there is opportunity around every corner. Susan Kiley, co-owner of Bay Breeze Patio in Miramar Beach, Florida, says she sees a lot of opportunities for U.S. manufacturers…
HIGH POINT, N.C. — Entries are now being accepted for the 2025 Design Excellence Awards, the premier design recognition for home furnishings and accessories produced for outdoor living. The competition is open to all companies exhibiting at the 2025 Casual Market Atlanta, as well as outdoor fabric suppliers, who are not required to be exhibitors.…
July is quickly approaching, and with it comes two major markets for the outdoor industry — Casual Market Atlanta, July 15-17, and the Las Vegas Market, July 27-31. Casual News Now will publish product previews for each show in the week prior to the event. To submit new or trending casual products, email Alex Milstein…
BURLINGTON, N.C. — Shade solution company Trivantage is now offering Infinity Canopy components. The slide-on wire canopies allow for quick adjustments as consumers’ needs and tastes change. “These corrosion-resistant components are made to match, resulting in a polished, professional-looking finished product that will serve your customers well for years to come,” said Keith Purves, business…
PENSACOLA, Fla. — After launching under the SunVilla umbrella nearly a decade ago, Portica will forge its own path as a stand-alone brand with new collections making their debut at Casual Market Atlanta. Portica will move forward with a new leadership team and a focus on contract and hospitality markets. Featured collections include Clarkson, which…
