NAPLES, Fla. — LaPlaya Beach & Golf Resort has launched its “Après Sea” experience, featuring furnishings from Draper James by Polywood. The immersive experience weaves together the furnishings collection with coastal hospitality through food, beverage and wellness experiences.
“At LaPlaya, we believe that lasting memories are built in moments of genuine connection,” said Marina Serret, area director of sales and marketing at LaPlaya Beach & Golf Resort. “This partnership with both Draper James and Polywood reflects that philosophy. We’re confident that the spaces we’ve created are more than just places where our guests will relax in style; they’re where guests pause to reflect on the day’s treasured moments.”
Around the resort’s property, different spaces offer distinctive experiences for guests.
The Gulf Lawn invites elevated social gatherings featuring the Draper James by Polywood Savannah three-piece rocking chair sets, Savannah four-piece deep-seating sets with sofa and the Savannah kids five-piece dining sets complete with a branded food and beverage service available 11 a.m. to 10 p.m. Sunday to Thursday, and 11 a.m. to 11 p.m. Friday and Saturday, including Southern-inspired bites and sophisticated libations, along with a curated kids activity station, against a scenic backdrop of Gulf views.
The SpaTerre Veranda is accessorized with hydrangeas and showcases Polywood’s Savannah three-piece rocking chair sets and Savannah four-piece deep-seating set with loveseat. The space is inspired by the Tea Forté x Draper James collection’s Lemon Sunshine tea, with artisanal iced pours of the tea available at select times throughout the partnership. Inside SpaTerre, a trio of Lemon Sunshine wellness treatments, including a facial, massage and soaking tub experience, channel the tea’s bright citrus notes for a rejuvenating escape.
“The Draper James by Polywood collection was designed to bring together timeless Southern style and enduring outdoor performance, making LaPlaya Beach & Golf Resort an ideal setting to bring that vision to life,” said Scott Miller, senior vice president of commercial and hospitality sales at Polywood. “With our shared appreciation for quality, hospitality and creating welcoming outdoor spaces, our furnishings are a natural complement to LaPlaya’s coastal luxury. Engineered to withstand intense sun, coastal rain, and the demands of high-traffic resort environments, Polywood furniture delivers the lasting durability, comfort and style that guests can experience during their stay — and enjoy in their own outdoor spaces for decades to come.”
Polywood partnered with Draper James — the fashion brand founded by actress Reese Witherspoon — last year. The collection was designed to capture the Southern style essence Draper James’ clothing is known for. Each piece is made with Polywood’s Solidcore and ClimateTuff materials, available in 13 colors, three finishes and 42 performance fabric options.
“The most meaningful partnerships enable a brand to move beyond product and create experiences that people remember fondly,” said Jeannie Yoo, CEO of Draper James. “Our collaboration with Polywood reflects a shared appreciation for sustainability, craftsmanship and inviting spaces where people want to gather. Bringing that ethos to life through Après Sea at LaPlaya extends the Draper James lifestyle beyond the home and into an immersive hospitality experience. It’s a natural expression of our brand values and our commitment to creating moments rooted in warmth, connection and Southern hospitality.”
The Après Sea experience will be available daily at LaPlaya Beach & Golf Resort through Oct. 25. During the event, Draper James also will operate a pop-up shop at the resort.
