by 
Jensen Leisure Furniture, makers of sustainable ipe wood furniture, is relaunching for the 2021 season as Jensen Outdoor. The refresh brings the same level of care and craftsmanship to a broader portfolio of materials that consumers are demanding.
“One of our core competencies has always been the team’s masterful ability to create excitingly new, yet pleasingly familiar furniture concepts and execute on them extremely well,” said Hlodver Olafsson, president, Jensen Outdoor. “With this brand evolution we are bringing into our tent new ideas in materials and design while continuing to execute at the highest level.”
Jensen Leisure Furniture has more than a quarter-century of expertise in designing luxury wood furniture with FSC-certified ipe. The strength and deep chocolate color of ipe allows the company to deliver quality casual furniture that combines function and design, enjoying success with the launch of such well-received collections as the transitional Opal, mid-century Forte, and modern Jett, among many others.
To support the refresh, Jensen Outdoor is launching a new website JensenOutdoor.com. Carefully calibrated, JensenOutdoor.com is intended to be the guide-path by which consumers can discover the ‘Outside of Ordinary’ world of Jensen Outdoor.
“For a long time our excellent network of retail partners has been the sole portal into the world of Jensen Outdoor,” said Eric Parsons, vice president, Jensen Outdoor. “With this exciting new digital experience, we will be able to introduce our brand to a wider audience and assist our consumers, retailers, and interior designers in feeling confident in their decision to choose Jensen Outdoor for their casual furniture needs for years to come.”
To stay up to date with the latest in product releases, information, and more, visit Jensen Outdoor’s new website here.
