ATLANTA — Sunbrella has introduced a group of new performance fabric collections, including designer collaborations and extensions of its stock upholstery program.
At Casual Market Atlanta, Sunbrella launched 25 new stock additions, including solids, stripes and jacquards designed to mix and match with the full stock upholstery collection. The new SKUs will be available on Sunbrella’s website in early 2027 and are on display in AmericasMart Building 1, Showroom 7-922.
Last week, Sunbrella launched a performance-fabric collaboration with Society Social — a design-driven lifestyle and furniture brand — featuring more than 25 stain- and liquid-resistant fabrics. All fabrics are available now on the Society Social site, both by the yard and already applied to top-selling frames like the Aurora sofa, Hudson wingback chair and the Hadley bench.
The third installment of Sunbrella’s collaboration with Michigan-based watercolor artist Kelly Ventura has gone live. The assortment introduces 11 new SKUs across two patterns, each available in multiple colorways. The fabrics layer together easily and suit a wide range of applications, indoors and out.
New upholstery fabrics in expanded colorways across three distinctive textures, these stocked fabrics bring rich softness, texture and dimension to any indoor space, with the stain resistance, trusted performance, cleanability and colorfastness Sunbrella is known for. Available across 38 new stocked SKUs: Abstraction (9 colorways), Willa (13 colorways) and Ritsy (16 colorways).
