MILLERSBURG, Ohio — Casual furnishings veteran Micke Friedrichsen has been named director of furniture sales by Berlin Gardens for its flagship brand and its subsidiary, Windward Design Group/Windward Outdoor.
In this role, Friedrichsen will oversee the strategic growth, dealer relations and sales team development across both product lines, focusing on expanding retail partnerships and streamlining distribution throughout North America.
With 30 years of experience in the casual outdoor furniture, patio, and hearth industries, Friedrichsen brings extensive expertise in retail network expansion, product merchandising strategy, and multi-territory sales leadership. His background aligns with the company’s objective to unify sales operations while preserving the distinct brand identities of Berlin Gardens’ poly outdoor furnishings and Windward’s commercial- and residential-grade outdoor casual collections.
“Mike’s deep relationships and decades of hands-on leadership within the specialty casual and hearth markets make him an exceptional addition to our team,” said Jud Schrock, senior vice president of sales at Berlin Gardens. “His proven ability to build strong dealer partnerships and scale market reach will be instrumental as we accelerate growth across both Berlin Gardens and Windward.”
“Both Berlin Gardens and Windward Outdoor have earned exceptional reputations for quality craftsmanship, design versatility, and dedicated dealer support,” Friedrichsen said. “I am thrilled to join the team to help drive the next phase of growth, supporting our retail partners with comprehensive, high-performance outdoor living solutions.”
Berlin Gardens will showcase new product at Casual Market Atlanta, Building 1, 5th Floor, Showroom #5-D-1.
