HIGH POINT, N.C. — Brown Jordan has joined the National Kitchen & Bath Association, marking a further expansion into the outdoor kitchen marketplace. Along with the membership, the venerable outdoor furniture brand is occupying a new showroom space in the NKBA Design Hub during High Point Market.
Brown Jordan will be among a select group of NKBA member brands outside the traditional kitchen and bath categories, reflecting the company’s evolution toward a more holistic approach to residential design. The NKBA membership will offer Brown Jordan the opportunity to engage with kitchen and bath designers, architects and other design professionals who are increasingly asked to consider the entire home.
“Joining NKBA is a natural evolution for Brown Jordan,” said Ben Collins, president of Brown Jordan. “Our customers and design partners no longer think about the home as a collection of separate spaces, and neither do we. Outdoor living has become an integral part of the way a home is designed and experienced. NKBA gives us an exciting opportunity to connect with an expanded community of design professionals and contribute to the growing conversation around whole-home living.”
As part of this new partnership, Brown Jordan will establish an additional showroom presence in the NKBA Design Hub at Broad Hall during this week’s High Point Market. The company also will maintain its existing showroom in IHFC-Main.
The new space in Broad Hall will allow Brown Jordan to showcase a wider array of outdoor dining and entertaining settings, including the Vero collection, which will make its debut during market. Additional seating and dining collections on display include Palmetto, Huntley, Solenne, Luca, Oscar, Lisbon and Venetian.
“Brown Jordan has spent more than 80 years helping to define how people live outdoors,” Collins said. “As architecture and design continue to erase the lines between indoors and out, we see tremendous opportunity to bring our expertise in outdoor living into conversations happening across the home.”
