ATLANTA/LAS VEGAS — Andmore has rebranded its temporaries at the Atlanta and Las Vegas markets to First Finds. The rebranded temporaries will debut at summer Atlanta Market, June 9-14, and Las Vegas Market, July 26-30.
Andmore said that First Finds was designed to redefine the role of temporary exhibits as a discovery-driven destination for emerging brands and products. The show runner said the new name reflects the core behavior already happening in these spaces — buyers come to find what’s new, often before it reaches the broader market.
Key elements of the refreshed First Finds include early access to emerging brands and under-the-radar products, as well as a more approachable and flexible environment for both buyers and exhibitors. Attendees also will experience increased emphasis on connection and relationship-building, as well as a heightened sense of urgency and excitement with expanded collections and amenities.
“Buyers come to market to discover what’s next — and First Finds puts that experience front and center,” said Amory Wooden, executive vice president and chief marketing officer of Andmore. “This is where new ideas show up first, where emerging brands gain visibility and where buyers can uncover products before they scale. It’s about capturing that moment of discovery and building the experience around it.”
While this change will apply to Atlanta Market, it will not be applied to the temporaries at Casual Market Atlanta, which will be held later and separate from Atlanta Market this year because of timing of the FIFA World Cup. Casual Market Atlanta will be held July 21-23.
