Elaine Smith hires VP of sales

With more than 10 years of sales management experience, Zachary Hertlein joins luxury lifestyle brand Elaine Smith as Vice President of Sales, with a plan to drive immediate growth for the brand by developing sales teams, implementing strategy, and cultivating new and existing partnerships.

“Zachary brings expertise far greater than only developing sales teams,” says Elaine Smith, founder and CEO. “He has a thorough understanding of luxury brands in the outdoor and residential design segments of the industry and works closely with management, customers and sales representatives to collectively reach sales goals and key performance indicators in a way that matches the quality and best in class, professional standards of our brand.”

Hertlein has spent the last six years managing sales teams for two luxury outdoor furniture manufacturers, TUUCI and Brown Jordan Company. At TUUCI, Hertlein assumed the role of Regional Sales Manager, overseeing a robust network of sales representatives and dealers across the Southern portion of the United States as well as select national accounts. Most recently at Brown Jordan Co., Hertlein served as National Sales Manager, overseeing both the Retail and Residential Design channels of the business.

“It’s wonderful to join Elaine Smith at this moment of great growth opportunity,” Hertlein says. “I pride myself on developing new and existing business, and growing sales teams, and I look forward to building enduring partnerships now to generate tremendous success in the future.”

The Elaine Smith luxury lifestyle brand’s plan for long-term growth will continue into 2023 with the addition of many new collections, the first of which will be unveiled at the upcoming Chicago Casual Market.

“The industry relies heavily on working collectively to build concrete foundations with meaningful rapport,” says Hertlein. “First class sales teams that build enduring partnerships, exceed expectations, and prioritize client engagement are your greatest asset. Be their best resource and success will find you. We will be adding more representation to expand our coverage Nationwide in all the key sales channels.”

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