International Market Centers’ (IMC) September 2021 Market Insights webinar, “Merging Digital & In-Person Markets,” taking place on Sept. 15, will teach retailers to incorporate digital sourcing tools into their sales strategy in a masterclass led by Mary Moore of The Cook’s Warehouse and Juniper by IMC.
“The pandemic has accelerated the use of digital sourcing tools, and now that retailers are comfortable using them, it’s time to take a deep dive into maximizing them to grow business,” says Dorothy Belshaw, IMC executive vice president, chief customer and marketing officer. “Mary is the ultimate teacher for this session as both a very successful retailer and a leader in the development of our soon-to-launch JuniperMarket.”
Moore adds that “successful sourcing pairs the latest introductions with available, in-stock product and is best achieved through a hybrid of onsite and online activities. Combining physical markets with digital tools keeps customers coming back for more throughout the year.”
In 2020, Moore joined the leadership team of Juniper and IMC in a two-pronged role, with both internal (digital operations) and external (omni-channel buyer engagement) responsibilities. She brings the voice of the buyer as well as her 27 years of retail and 15 years of e-commerce experience to the digital company and successful physical markets.
Prior to joining IMC, Moore founded and led The Cook’s Warehouse, an award-winning gourmet store and cooking school in Atlanta that combines her love of cooking and business. She also founded and developed an app, Plenty, that allows consumers to find foods that work for them based on preferences and dietary restrictions.
“Merging Digital & In-Person Markets” is a free webinar and will take place Wednesday, September 15, 10 a.m. PDT/1 p.m. EDT. Registration is open now at https://imcenters.zoom.us/webinar/register/8516136933956/WN_-Creb5-hRiuA9XdQtMIc6Q.
