Alfresco Home, located in Pottstown, Pennsylvania, announced the appointment of industry veteran Mike Friedrichsen to the newly created position of regional sales manager, Western U.S.A. Friedrichsen has held multiple management positions with several international manufacturers and suppliers in the casual industry and is a previous Apollo award-winning retailer. 2021 marks his 25th year in the outdoor products profession.
“I am beyond excited to join Alfresco Home” says Friedrichsen. “Their long-standing reputation and the loyalty from their retail partners is unsurpassed by anyone in the outdoor space. I look forward to introducing retail dealers in the Western states to Alfresco Home’s extremely wide product selection and their unique way of doing business.”
“Alfresco Home is extremely pleased to bring Mike onboard to help serve and grow our business in the West,” says Joseph Cilio, CEO and President of Alfresco Home. “His depth of knowledge on product and design, along with his attention to detail and service fits directly with our mission in providing our dealers with expertise and support of their retail objectives.”
With nearly 50 years of experience in the gardening and casual furniture industries, Alfresco Home is a resource to specialty independent retailers throughout North America. They design and manufacture products at more than 40 facilities worldwide.
Alfresco Home will introduce its 2022 assortment of casual furniture and garden accents at its annual open house outside of Philadelphia this June and at the ICFA Preview Show in July and Casual Market Chicago in September, in showroom 16-120.
