Solana Outdoor Living in Tampa, Florida, is more than an outdoor furniture showroom; it’s an experience centered on true outdoor living.
That approach has served the showroom—which is a division of established outdoor design firm Ryan Hughes Design—well during its nearly two years in business.
Ryan and Sozan Hughes, founders of Ryan Hughes Design, entered the market 20-plus years ago, and the second-generation leadership have turned the firm into an internationally renowned outdoor living design and build mega-brand.
According to Chloe Ottani, Marketing coordinator for Solana, the showroom made sense as the next step for the Ryan Hughes Design business.
“Ryan and Sozan were already curating exceptional pieces, yet there was nothing in Florida that embodied the level of refinement and exclusivity we envisioned,” she says. “Our showroom brings together the finest, top-tier brands, along with a selection of exclusive partnerships that elevate the experience beyond the expected.”
The showroom carries over 30 luxury brands, each carefully vetted. These longstanding relationships allow the showroom to offer some of the most competitive pricing available across premier outdoor brands, according to Ottani.
She explains that every piece in the showroom is available for purchase, creating a fully immersive environment that allows clients to envision the possibilities of refined outdoor living.
“Our expansive 12,000-square-foot showroom showcases not only top-tier luxury furniture, but also a curated selection of outdoor kitchens, shade structures, umbrellas, artwork, lighting, wallpaper, heating elements, fire features, and accessories—all designed for outdoor living,” she says.
Given the elevated caliber of the collection, the showroom has remained remarkably resilient even amid economic uncertainty. Its clientele appreciates exceptional quality and thoughtful design, positioning Solana as a destination for those seeking a refined and elevated outdoor living experience.
“I don’t sense any hesitation among our clientele,” she says. “For example, a visit that begins with a single umbrella often unfolds into a more expansive selection, as clients are inspired to curate a complete and cohesive outdoor setting.”
For Solana, the future of outdoor living isn’t just about growth—it’s about transformation.
“What was once considered a backyard is now becoming something far more intentional: a fully realized extension of how people live, entertain, and express themselves,” she explains. “Outdoor spaces are no longer secondary—they are central to lifestyle, identity, and status.”
Otteni says Solana isn’t simply participating in the evolution of the industry, it is helping define it.
“By integrating design, product, and execution into a seamless experience, Solana is building more than outdoor spaces; it is creating a new standard for how those spaces are imagined and delivered.
“The vision is clear: to lead luxury outdoor retail and distribution across Florida and beyond, secure exclusive partnerships with premier brands, and expand into hospitality, commercial, and large-scale developments,” she continues. “In doing so, Solana is positioning itself as the definitive platform for outdoor living—where every element exists under one roof. What was once an afterthought has become the most important “room” of the home. And Solana Outdoor Living is shaping what that room becomes next.”
