CINCINNATI, Ohio — Easy Way Products, a designer and manufacturer of high-performance outdoor cushions, furniture covers and accessories, has acquired Casual Cushion Corp., a well-established provider of high-quality outdoor cushions and soft accessories.
This strategic acquisition expands Easy Way’s market share, while also enhancing the company’s ability to serve retailers and brands with expanded design and product offerings. Both companies share a deep commitment to quality craftsmanship, customer service and innovation in the outdoor living industry.
Following the close of the transaction, Casual Cushion Vice President Jason Siesel will join Easy Way as vice president for strategic growth, reporting to Dave Lueder, president and chief commercial officer. In his new role, Siesel will focus on driving growth opportunities with legacy Casual Cushion customers and expand Easy Way’s presence with new accounts across North America.
“Casual Cushion has built an outstanding reputation in the industry, and we are thrilled to welcome the team to Easy Way,” Lueder said. “With Jason’s leadership and deep customer relationships, we look forward to accelerating our growth and continuing to deliver exceptional value and quality to our partners.”
“I am proud of what we’ve accomplished at Casual Cushion, and I’m excited to take this next step with Easy Way Products,” said Siesel. “By combining our strengths, we’ll be able to deliver even more value, speed and flexibility to the customers we serve.”
Easy Way Products and Casual Cushion Corp. said they will work closely together to ensure a smooth transition for customers and employees.
