SANDSTON, Va. — Casual industry veteran Bryan Echols is joining the team at Jensen Outdoor as vice president of sales, effective Aug 25. Echols will be charged with accelerating growth in the retail, design trade and hospitality sectors.
“Bryan brings unparalleled expertise and a passion for the outdoor furniture industry,” said Eric Parsons, president of Jensen Outdoor. “As vice president, he will initially focus his efforts on broadening our reach with top‑tier retailers, design trade professionals and hospitality clients — strengthening our position in every channel we serve.”
Echols brings more than 30 years of experience in the outdoor furnishings industry to the new role. After graduating from the University of Georgia, he began his career as a manufacturer’s representative for brands such as Samsonite Furniture, Grossfilex, Shelley’s Cushions & Umbrellas and Three Coins Imports. He earned the International Casual Furniture Retailers Association’s Sales Rep of the Year Award in 1998 and also received Sales Rep of the Year awards from Treasure Garden and Lloyd Flanders. He also earned Sales Rep of the Year honors from the International Casual Furnishings Association in 2010 and 2016.
Echols spearheaded sales for Lloyd Flanders in the Carolinas before being hired by the company as senior vice president of sales and marketing.
Echols also has served on the ICFA board since 2013, chairing the ICFA Sales Representative Council in 2016.
“Bryan’s arrival comes at an exciting inflection point for Jensen Outdoor as we continue to build toward the future,” Jensen Outdoor said in a statement. “His extensive industry relationships and strategic mindset position him to expand Jensen’s market presence across retail partners, interior-design trade networks and the hospitality world.”
