NEW YORK — Performance fabric maker Ultrafabrics is expanding its alternative leather presence in the residential market with the launch of Ultraleather at Casual Market Atlanta. The brand will showcase new Ultraleather products in AmericasMart Building 1, Booth 7-652.
With this new direction, Ultrafabrics will go to market under the Ultraleather name in residential environments.
In tandem with the launch, Ultraleather also introduces Ultraleather Living — a social space for people seeking new types of inspiration and who have an appreciation for luxury design. Ultraleather Living serves as a hub for content and dialogue, rooted in the brand’s signature leather alternative. Designed to spark ideas for both indoor and outdoor environments, it aims to open up a world of creative possibilities while showcasing the material’s distinctive quality and versatility.
“The home furnishings market is ready for a material that combines unparalleled beauty with uncompromising performance,” said Sergio Prosperino, senior vice president of sales and marketing at Ultrafabrics. “Ultraleather delivers on that promise from the very first touch. At summer Casual Market Atlanta, we’re excited to connect with the design community and introduce how our outdoor materials — and our entire residential collection — make the ‘undeniably different’ feel possible.”
At the show, Ultraleather will showcase:
Summit by Ultraleather: Summit brings a rustic, vintage leather appeal to outdoor living, blending natural character with modern performance. Its surface stays cool to the touch, while water- and mildew-resistance ensure it stands up to the elements with ease.
Coast by Ultraleather: Coast features a sleek, sophisticated aesthetic and a soft, luxurious feel that stays cool to the touch. Durably engineered, this easy-care collection features water and mildew repellency, enhanced colorfastness, UV resistance and long-lasting resilience.
Brisa Frontier by Ultraleather: This collection is designed to elevate outdoor spaces with its soft, breathable finish and inviting comfort. Engineered for durability, Brisa Frontier features water repellency, colorfastness and mildew defense, making it ideal for outdoor environments.
Brisa Forecast by Ultraleather: Brisa Forecast brings comfort and sophistication to outdoor spaces with its soft, breathable finish that stays cool to the touch. The collection combines high-performance technology with timeless style.
Pumice by Ultraleather: Inspired by the natural beauty of the ocean’s depths, Pumice by Ultraleather combines understated elegance with modern performance for any outdoor space. Featuring a soft, natural texture and inviting feel, this collection enhances environments with a sense of calm. Engineered for comfort and durability, it offers water and mildew repellency, enhanced UV colorfastness and a cool-to-the-touch feel.
