Last fall, Tuuci made a significant move into a new category, launching its first furniture line at the BDNY show. The collection includes four groups and marks a major moment for the brand as it expands its reach in the casual marketplace.
Lindsay Kissel, senior vice president of product management and design, says the company has long seen shade as a way to create and define outdoor gathering spaces where walls don’t exist. Tuuci has built a solid reputation at the high end for shade, but with comparable furniture brands such as Brown Jordan adding their own shade programs, the time seemed right to diversify the business.
“It was a really natural extension of the Tuuci brand to continue offering all the elements people would need to transform their outdoor spaces into fully furnished, well-appointed destinations,” she says.
Designed by Tuuci’s founder, CEO and chief product designer Dougan Clarke, the furniture line includes four groups: Luma, which features a woodlike look in Aluma-Weave material; Horizon, which draws inspiration from its namesake with an open-arm design and floating platforms; Sail with its eye-catching Spinnaker weave that creates a textured fabric effect; and Sola, with clean, minimalist lines and a modular design for multiple configurations.
When creating the line, Tuuci had to figure out how to differentiate their furnishings from what’s already in the marketplace. Kissel says they did that by focusing just as intently on comfort as they did on the aesthetics of the pieces.
“We wanted to create more than just furniture — we wanted to craft an experience,” she says. “Comfort was our foundation. Every curve, cushion and contour was engineered for relaxation, allowing people to sink in and truly unwind.”
Tuuci also tapped into the functionality their shade products are known for, adding details such as cushions that discreetly lock into place on the modular Sola group to ensure ease of use.
“We designed modular configurations that adapt effortlessly to different spaces, with intuitive functionality,” Kissel says. “Just like our shade structures, our furniture is built for both beauty and performance.”
And the furniture pieces are also built to complement Tuuci’s existing shade portfolio, allowing them to appeal to existing customers in both the residential and contract arenas, while also offering a complete solution for outdoor spaces to new clients.
“What really sets Tuuci furniture apart is how seamlessly it works with our shade designs,” she says. “The clean lines, organic forms and thoughtful details mirror the elegance of our parasols, making it easy to imagine a cohesive space.”
Kissel says the furniture line has received a great response from designers, hospitality clients and retailers, and Tuuci plans to roll out more collections in the coming year.
“We’re exploring new materials, fresh design expressions and modular solutions that bring even more flexibility to outdoor living,” she says. “Of course, sustainability remains at the core of everything we do — our goal is to create furniture that not only looks stunning but also lasts for decades. Whether it’s through new collections or thoughtful refinements to our existing line, we’re committed to shaping the future of outdoor leisure.”
