Casual News Now received an email from Sunset West that was sent to its dealers detailing price updates. The statement is:
When contacted about this notice, Sunset West explained to Casual News Now that price increases are only applied to certain products and this is not a general increase on all products.
Aliena Squire, vice president of marketing, says that with different tariff levels on various goods in different countries, the company meticulously combed its catalog to decide which collections and pieces to change prices on.
“We looked at which tariffs that have just been enacted impact which goods, and also at our inventory levels, then we decided where we needed to make the changes,” she explains. “Our ability to invest in healthy, strong stock levels helps us mitigate a lot of the impact that we’re seeing from these tariffs. As we head into peak season, especially with our retailers, we want to make sure that they understand where they stand with us.”
The Trump administration has imposed a 25% tariff on Mexico and Canada, while also increasing tariffs on Chinese-made goods by another 10%. Canada and China immediately retaliated with tariffs of their own, but Mexico President Claudia Sheinbaum says the country will wait two weeks before taking any retaliatory action.
“The China tariff doubles the rate imposed last month, adding 20% to an existing 25% tariff on China-made products, effectively raising the tariff on China exports to 45%,” reports Tom Russell, editor-in-chief of Home News Now.
Sunset West has made several moves to mitigate the effects of potential tariffs, like diversifying its sourcing and keeping stock levels high. However, the situation is complicated when it affects so many different countries.
“You have tariffs from China, Canada and Mexico, and depending on where an item is sourced and if it’s primarily aluminum or steel, that’s going to get hit harder than a material like concrete,” Squire adds.
Overall, Squire says the company wanted to be transparent and worked hard to pick out certain collections so it didn’t have to make a knee-jerk reaction and slap a general tariff on everything.
“We’ve invested heavily in inventory in our California and Georgia facilities,” she says. “We want to make sure that retailers feel as supported as possible with us as a partner moving into peak season.”
