Elaine Smith, a leader in luxury decorative pillows, has named Sara Smarr as the new head of sales.
Smarr comes to the company with 25 years of sales management experience in the luxury home furnishings industry and has an impressive career with premium outdoor brands, Elaine Smith said in a news release. Smarr has held key leadership roles, including national sales manager for Brown Jordan and director of trade and marketing for Dedon, where she played a pivotal role in driving sales and enhancing brand presence. She also has held senior roles with premium brands Janus et Cie, Waterworks, Baker Furniture and Stickley.
Smarr is recognized for her ability to build and lead high-performing sales teams and cultivate new and existing partnerships, as well as her expertise in leveraging technology to enhance sales and streamline operations. Her strategic vision and results-driven approach have consistently delivered growth across multiple channels, the company said.
In her new role with Elaine Smith Inc., Sara will be responsible for developing and executing strategic sales plans while expanding and managing a team of sales professionals across multiple channels nationwide.
Elaine Smith, founder and chief executive officer, shared her excitement about the appointment: “Sara’s deep industry expertise across diverse channels, her passion for design and proven leadership make her a perfect fit for our team. As we continue to grow and innovate, I’m confident that her vision and experience will take our brand to new heights. Please join us in welcoming Sara to the Elaine Smith family as we look forward to an exciting journey ahead.”
