Outdura, a division of The Sattler Group, Austria, has hired Christy Peterson as key account manager for the Casual Furniture Division.
In her new role, reporting to CEO Uli Tombuelt, she will focus on representing the Outdura brand with retailers and their suppliers, therefore building brand awareness to enhance Outdura’s image and create long-term value to the organization while closely working with the sales team and CEO.
Peterson comes to Outdura with over 17 years of experience in the casual furniture industry. She started at Woodard in marketing and product development, then moved to Pacific Casual where she gained valuable experience working with mass retailers. Following this role, she spent eight years at Sunvilla working with both the specialty and club channels.
“We are beyond excited to welcome Christy to our team.” Tombuelt said in a statement. “The addition of Christy to the group demonstrates Sattler’s commitment to strengthen the Outdura brand in the casual industry and Sattler in the U.S. We are pleased to have her on our team.”
Peterson said she is looking forward to her new role. “I am grateful for the opportunity to join the Outdura team. I look forward to collaborating with this talented group and am eager to work toward our shared goals.”
