OW Lee, a manufacturer of high-end outdoor furniture, fire pits and accessories located in Comfort, Texas, has added DSA/Dennis Sales Associates Inc. as an independent sales rep for the Texas and Oklahoma territory.
DSA/Dennis Sales Associates Inc. was founded in 1987 by Earl and Deni Dennis to represent casual and outdoor furniture manufacturers. They began selling indoor wicker and rattan, as well as patio furniture, to specialty retailers in four Southwestern states. Operating as a mom-and-pop team, they managed the extensive territory alone, with Earl traveling the road and Deni running the office. An increase in manufacturers represented and territorial growth prompted DSA to specialize exclusively in outdoor furniture. The addition of their sons, Andy Hamilton in 1998, and Steven Dennis in 2003, reflected the growth of the family business.
Today, DSA is a second-generation family business operating out of their corporate offices in Dallas, representing eight manufacturers over a nine-state territory.
“DSA’s rich legacy, spanning over three decades in the outdoor furniture industry, reflects a commitment to excellence, hard work and a passion for delivering top-notch customer service. With their extensive experience and family-driven values aligning seamlessly with OW Lee’s vision, I am confident that together we will elevate our presence in the Texas and Oklahoma territory, providing our customers with exceptional products and service,” says Brenda Pereyda, sales manager.
