Contemporary furniture brand Armen Living will be showing in a brand-new outdoor showroom at AmericasMart Atlanta in January and will make its Casual Market Atlanta debut in July. It also is tripling the size of its Las Vegas showroom at World Market Center for the winter market.
The brand first entered the casual category with a handful of outdoor designs in 2019.
Kevin Kevonian, president, says, “We are thrilled to announce our transition to a new permanent showroom in Atlanta, bringing forth a wave of enhancements. Introducing our latest outdoor collection, meticulously crafted with the lasting durability and vibrant tones that solution-dyed olefin and acrylic fabric provide. Enveloped in comfort, UV resistance and unparalleled style, these new additions ensure that your outdoor spaces radiate both opulence and resilience. We invite everyone to explore the epitome of sophistication in our revamped showcase in Atlanta and Las Vegas during January markets.”
Kevonian adds, “We do a fair amount of business with retailers big and small and independent designers and design firms all over the country. And we are excited for the opportunity to expand our customer base even more by meeting casual dealers, specialty stores and designers in our new showroom at Atlanta Market where we will showcase a wide selection of beautiful outdoor design during the January show.”
“Armen Living’s growing presence in Atlanta and Las Vegas is a testament to the opportunities offered by these markets,”says Dorothy Belshaw, Andmore executive vice president and chief growth officer. “With this venture into the outdoor category, Armen Living boldly marks a new beginning in casual on both coasts, and we are delighted to help introduce this venture in 2024.”
Armen Living’s new Atlanta showroom, B1 6-A2, and its new Las Vegas showroom, B762,will feature a variety of outdoor lounge, deep seating, dining groups, and bar and counter stools, made of materials such as cast aluminum, outdoor weaves and eucalyptus wood. Additionally, Armen Living will feature new solution-dyed olefin and acrylic outdoor upholstery fabrics in their hospitality-grade collections. The sales team also shared that they will be offering special floor sample programs and container deals on a wide range of design styles from transitional to traditional to modern.
Lee Honigsfeld, Armen Living’s vice president of sales and marketing, says, “Our average annual sales on outdoor used to make up only 2%-3% of our business, and last year our outdoor sales were above 15% — which is a significant increase. We also design and manufacture more than 400 outdoor SKUs so that is a big increase in this category from when we first started offering outdoor just four years ago. It also helps that we heavy stock outdoor inventory year-round — that our customers in California, Nevada, Arizona and Florida and throughout the Caribbean absolutely love!”
He adds, “Our 2024 outdoor collections will have some exciting new arrivals as we balance innovative designs with more mixed media that will focus on the eucalyptus wood and aluminum frames, with durable outdoor weave materials and solution dyed olefin and acrylic upholstery. As people are spending more time at home, we have found our customers desire a look for outdoor spaces that have more substantial frames and styles that are also beautiful stand-alone pieces you would have indoors but are specially designed for outdoor living.”
