With new leadership at the helm, Braxton Culler will present for the first time ever at the upcoming Atlanta Market. The company is seeking to expand its roots and grow with more customers in alternative regions by offering a whole home selection of custom upholstery, wicker/rattan, case goods and outdoor.
“This is an iconic brand with a strong and loyal following, and we want to expand on those values and get Braxton Culler in front of new customers,” says Matt Sorensen, senior vice president of sales with Classic Home / Braxton Culler. “We have our own custom finish line for case goods and wicker/rattan with over 30 finish options and are still manufacturing handcrafted custom upholstery in the heart of the furniture capital of the world. Our sales team and customers have been clear that they want to engage with us more and we have listened. In doing so, we have decided to show at the Atlanta Market. We are excited to see where we can take the brand in the coming months.”
Braxton Culler will show adjacently to Classic Home in Building 1, Floor 12, Space C-11 at the market, which takes place Jan. 16- 22, 2024, at AmericasMart.
Donnie Lesley, vice president of product development with Classic Home / Braxton Culler, adds, “Braxton Culler is excited to expand our showroom footprint in January outside of High Point. This is the first of many new markets and engagement opportunities we have planned in 2024 for our retailers and designers. Our current customers can expect an even higher level of partnership and service as we present our assortment in new trade areas throughout the U.S. The upcoming year will bring product and program launches intended to expand our appeal while staying true to the core strengths of our North Carolina-based manufacturing facility.”
