Blackford Capital, a leading lower-middle-market private equity firm, has acquired Carlsbad, California-based Artificial Turf Supply, a manufacturer, distributor and internet-based supplier of synthetic and artificial turf products with applications across residential, commercial playground, pet and athletics in both B2B and B2C segments in the U.S.
The second addition to Blackford’s Patio Consolidation Portfolio in less than 30 days, Artificial Turf Supply was founded in 2005 by David Barbera, who currently is president, founder and managing member. In addition to continuing in his role as president of ATS, Barbera will also assume a position as an operating partner with Blackford Capital following the close of transaction.
“David and his team have built a strong and resilient business. It’s an honor to welcome him to the Blackford family as president of ATS and as the newest addition to our experienced team of operating partners,” said Martin Stein, founder and managing director of Blackford Capital. “With the addition of ATS to our family of backyard companies, we are well positioned to accelerate the entire platform’s reach by optimizing ATS’ already impressive marketing prowess and distribution network. Very exciting times ahead.”
In addition to Barbera, all other long-standing members of Artificial Turf Supply’s leadership team will also retain their positions to optimize business continuity and synergies with the recently welcomed Starfire Direct and future platform companies.
“We are excited to work with Martin and the Blackford leadership team to further expand our reach within the growing artificial turf market,” said Barbera. “We share the same vision and passion for driving growth. Our partnership, supported by increased resources and an impressive and inspiring leadership team, will position us well to not only accelerate our growth, but also better serve our customers and, in turn, offer more attractive opportunities and benefits for our employees.”
According to a March 2022 report from Business Market Insights, the artificial turf market in North America is expected to grow to $862 million by 2028. The integration of ATS into the Patio portfolio enhances the platform’s ability to accelerate growth and gain market share against competitors in every business segment by taking full advantage of new processes, new talent and new sales channels, the company said in a news release. It added that the company’s dynamic management team, digital marketing success and effective distribution process make it a natural accelerator for equity growth and value creation.
Blackford Capital’s Patio Consolidation platform is envisioned to be an asset-light, multiproduct, omni-channel platform offering products within the home outdoor space. The addition of ATS to this platform is a continuation of Blackford’s multiphase plan to consolidate several participants in this space and create a business that will deliver hyper-growth through significant synergies and create a competitive advantage over time. ATS joins Starfire Direct, acquired by Blackford in early November, as foundational companies in this platform.
