Ultrafabrics has hired Jeff Smith, as Head of Residential, North America. With 25 years of experience in the textile industry that spans the residential, retail, outdoor markets, Ultrafabrics says it looks forward to integrating his knowledge base into its global strategy.
“I’m looking forward to continuing to invest in building the Ultrafabrics brand in the residential market,” says Smith. “The
potential to build on its impeccable reputation is very exciting, and bringing the latest and greatest performance fabrics to
specifiers is our number one priority.”
Ultrafabrics continues to grow globally over 11 different markets but prioritizes serving sectors at a regional level. Jeff’s
future-focused knowledge of the residential market will ensure that partners “have what they need now, and for years to come,” according to the company.
“The residential market is important to Ultrafabrics and is growing rapidly,” saysSergio Prosperino, VP of Sales at
Ultrafabrics. “Jeff is the right person to lead and guide this business through its next phase of growth. We are confident
that his customer-centric approach will continue to reinforce our position as a leader in performance fabrics.”
