Mamagreen has prepared four introductions and an expanded and restructured launch of its Fast Program—an in-stock program curated with items across all product categories allowing the mix and match of collections—for the upcoming Casual Market, July 19-22.
New collections include:
- Hacienda features a new fully upholstered configurable sectional with teak frame seating and roots in reclaimed teak. The collection also offers side tables, coffee tables and ottomans.
- Titan expands the outdoor dining selection with a split raw edge teak top option and a contemporary design. Titan features 316 mirror polished stainless steel and offers a side table, a side table with shelf, a coffee table and a dining table.
- Ohana builds on the dining and lounge category and is offered with any of Mamagreen’s powder coats, HPL, or textile and rope options. Ohana is available in a balloon dining chair, balloon lounge chair, dining chair and lounge chair.
- Estate features an elegantly formed seat and backrest on its chairs with the sled base and armrests following the rounded lines of the design and optional padded cushions available. Along with its chairs, Estate offers a dining table, square dining table, coffee table, bar table, counter table and bistro table.
Another introduction is a new powder coat color, Champagne, that looks towards the new neutrals working across the spectrum in the marketplace. The new rope color option, Barley, also plays into the same trend.
Mamagreen’s restructured and expanded Fast Program this year sells in-stock products across categories and color types, making it user-friendly for customers to maximize selling options. Brand partners have exclusive access to a separate site that features more than 20 in-stock collections. The manufacturer will continue its made-to-order business with the Fast Program, offering solutions that can offset lead time angst.
“We know that immediate accessibility to product becomes more and more of a priority, and we’re working thoughtfully to curate and build upon a foundational offering,” says Mark Osborne, director of residential sales. “This will really be the focus of the July market for us, along with highlighting some new products for 2023 that build upon the successes we’ve had with collections from both 2021 and 2022. Showcasing Fast makes it easier for brand partners to visualize and build on the critical early buy process to set 2023 up for success in their retrospective markets.”
