At this years’ Casual Market Chicago, Outdura is showing its OVATION 4 collection of textured and patterned fabrics in their new showroom, 15-101.
In addition to fabrics, inspiration boards by three top interior designers illustrating imaginative ways to use Outdura fabrics to show different perspectives on using all-weather textiles will also be on display in the showroom.
Also, the Outdura design team from the Sattler Outdura corporate headquarters in Graz, Austria, and Hudson, North Carolina will be in the showroom answering questions and sharing their expertise.
“We have received many favorable comments from manufacturers and designers who have previewed our Ovation 4 collection of jacquards, dobbies, and stripe fabrics,” says Uli Tombuelt, Sattler Outdura USA CEO and director of sales casual furniture division. “The Ovation 4 collection builds on our strengths with seven new patterns blending with eleven existing patterns comprising 103 total fabrics and six color stories that relate to an appreciation of nature. We capture starry nights, morning skies, garden spots, tawny sunsets, warm winters, and lastly, a night out. We have also added Ovation 4 to our cut-yardage program to accommodate smaller custom orders.”
The designer inspiration boards on display in the Outdura showroom will reveal the creative visions of Vicky Serany from Southern Studio Interior Design in North Carolina, Lisa Kahn from Lisa Kahn Designs in Florida, and Jeanne Chung from Cozy Stylish Chic in California.
“It was interesting to see how interior designers from three distinctly different areas of the country uniquely applied our fabrics to their lifestyle projects,” Tombuelt adds. We hope that these design boards will serve as an inspiration to others, giving manufacturers, retailers, and our designer clients a fresh sense of how Outdura fabrics can be creatively utilized.”
The Outdura management and design teams from Austria and North Carolina will be in the company’s Casual Market Chicago showroom sharing their creative knowledge from September 21-23. Mariia Elizarova, a designer from Austria, along with the Hudson team are responsible for the design of a wide array of fashion and base cloths available throughout the Outdura collections.
Outdura is made in the historic Hudson Cotton Mill in Hudson, North Carolina. Made for use outdoors or in, their fabrics have color pigments that penetrate through the fiber, not just sit on the surface. They are not only UV fade-resistant after 1500 hours of testing as well as stain-, water-, mold-, and mildew-resistant.
