NEWTON, N.C. — Lane Venture will debut a significantly expanded presence at High Point Market along with parent company Bassett with an additional 44,000 square feet of showroom space.
Guests enter on the first floor of the IHFC Main showroom, where a light-filled grand staircase rises to a hospitality area and the new showroom. An indoor gazebo marks the threshold to the new Lane Venture space, inviting visitors to step “outdoors” into nearly 3,000 square feet dedicated to the brand. Four large, sunlit windows frame the collections so buyers can see outdoor furniture the way it’s meant to be lived with. Downstairs, the original Lane Venture showroom becomes a shared showcase of the outdoor source and Bassett’s lines.
“This new showroom reflects Bassett’s investment in Lane Venture and its dedication to growing our brand,” said Schon Duke, vice president of sales and marketing for Lane Venture. “It’s a sea-change moment for Bassett, and it shows a company that is forward-thinking and building for the future. We’re proud to grow right alongside it.”
The showroom, located at IHFC M101, will be open throughout High Point Market, starting at noon on Oct. 15 and through the end of the business day on Oct. 21. The showroom will serve cocktails daily from 3 to 5 p.m. in the upstairs hospitality area.
