HIGH POINT, N.C. — Indoor/outdoor lighting source Regina Andrew will once again host its Fireside Chat Series during the fall High Point Market. The series will feature sessions on design, business growth and creativity.
“Our Fireside Chat Series has quickly become one of the most meaningful parts of the Regina Andrew experience at High Point Market,” said Neil MacKenzie, CMO at Regina Andrew. “These honest, insightful conversations offer ideas that can make a real impact — professionally, personally and creatively. This fall, we’re excited to bring together an even broader group of inspiring voices from across the design community, giving guests new perspectives to carry back to their work and businesses.”
This fall’s sessions include:
Turning Your Photography Into Your Most Powerful Market
Oct. 17, 10 a.m.
Tori Sikkema and Mariah Rich bring together expertise in brand strategy, editorial direction and styling to help designers define their point of view, show up with intention and create imagery that gets noticed.
What AI Can’t Appreciate: The Human Edge in Design’s New Era
Oct. 17, 1:30 p.m.
As AI reshapes the design industry, what sets a designer apart won’t be access to technology, but the distinctly human qualities it can’t replicate: taste, judgment, trust and connection. Caroline Stevenson, Nora Gomez and Kyle Hayes will explore how designers can use AI intentionally while preserving the instincts and personal perspectives that make their work — and their client relationships — meaningful.
Soulful Maximalism: The Art of a Joyful Home
Oct. 17, 3 p.m.
Join Amber Guyton, founder of Blessed Little Bungalow, for a candid look at her journey from corporate professional to influential designer. Moderated by Kelli Lamb, editorial director at Rue, the conversation will explore how Guyton built an authentic personal brand and transformed her creative platform into a thriving business.
Guyton will also share insights from her highly anticipated new book, Soulful Maximalism, an invitation for readers to embrace their personal style and create a home they truly love. Following the conversation, guests are invited to stay for a book signing and cocktail party.
Getting Discovered in the Age of AI Search
Oct. 18, 10 a.m.
Digital marketing strategist Jennifer Smiga, CEO of Ultraviolet, shares a clear roadmap for understanding how AI-powered search is reshaping online discovery — and what designers can do now to build lasting visibility. Smiga will be joined by interior designers Johanna Lyle, Susan Yeley and Windsor Dalton, who will share firsthand perspectives on how AI and evolving search behaviors are affecting their businesses, what has changed and what they’ve learned along the way.
The Business Decisions That Drive Growth
Oct. 18, 1 p.m.
Moderated by Design News Now Editor-in-Chief Rachel Fasciani, this panel brings together Cathy Cherry, Kate O’Hara and Rasheeda Gray to share practical strategies and honest perspectives on navigating growth, pricing and profitability in today’s design landscape.
Tech Tools for the Showroom Floor
Oct. 18, 3 p.m.
Moderated by Mary Beth Chau, CEO of Materio and host of Designing Tomorrow, this conversation brings together Jamie Gasparovic and Jaclyn Isaac to share how technology can streamline the sourcing process and support smarter, more confident decisions on the showroom floor.
Designing With Confidence: Legal Decisions Inside Live Projects
Oct. 19, 10 a.m.
Join interior designers Lisa Shaffer and Alex Kearney and attorney Wendy Estela for a practical conversation about the legal and business decisions that shape every design project. Grounded in real-world situations, the discussion will cover managing scope creep, understanding how deposits and retainers function once work begins, and recognizing how payment timing can affect a project’s pace and decision-making.
Designed to Reveal: How Light Brings Materials to Life. Presented by Caesarstone
Oct. 19, 1 p.m.
An interactive demonstration featuring Caesarstone samples will reveal how thoughtful lighting brings out the character and quality of a material, shaping the mood, atmosphere and experience of a space, both in person and in photography.
Moderated by Laiza Cors, founder and CEO of Embello, the panel will feature Alexis Vitale, founder and principal designer of Vitale Design Group; Hill Rondero, owner and principal designer of Ro House Studio; and Regina and Robin Reaves, founders of R&R Interior Design 365.
Pricing Without Pushback
Oct. 19, 3 p.m.
Pricing is one of the most challenging and misunderstood conversations in interior design. In this panel, Claire Jefford, Jessica Deuce, Nicole Heymer and Sarah Daniele will share how they build trust, communicate value and reduce client pushback, regardless of the pricing model they use. Attendees will leave with three practical strategies to bring to their next client conversation. Following the panel, guests are invited to enjoy a beverage and meet the panelists.
Throughout market, the Regina Andrew showroom will also feature a Sip & Shop mimosa and cocktail bar. The showroom also will offer espresso each day, 9 a.m.-2 p.m. Visitors also can shop cash-and-carry jewelry and vintage finds throughout market. Regina Andrew’s showroom is located in Interhall, IH006.
