HIGH POINT, N.C. — The American Home Furnishings Alliance has tapped senior Houzz marketing executive Pamela McNally for its upcoming Marketing/PR Conference, slated for Aug. 26-27 in Greensboro, North Carolina. Registration is now open for the conference.
McNally will access findings from surveys of more than 20,000 Houzz users, including more than 10,000 U.S. homeowners currently renovating or with plans to begin projects in the next year. The annual Houzz & Home Study is the largest survey of residential remodeling, building and decorating activity.
“My work sits at the intersection of brand strategy, digital transformation and business,” McNally said. Her career highlights have included four years as senior vice president of marketing and digital at the national Kitchen and Bath Association and eight years at Sandow Media, where she partnered with Fortune 500 companies, top-tier design brands and showrooms to build integrated marketing programs.
AHFA’s 2026 Marketing/PR Conference will bring together the industry’s marketing, public relations and communications professionals to explore fresh ideas, tools and insights driving home furnishings marketing today and into 2027.
The two-day program will explore a range of topics, including influencer collaborations that drive sales; limits of AI imagery; putting community relations into public relations; polishing your crisis communications strategy; and marketing’s role in promoting product safety.
The AHFA Marketing/PR Conference will be held at Guilford Technical Community College in Greensboro. Early registration is $299 for AHFA members and $599 for nonmembers until June 15. After that deadline, registration is $350 for members and $700 for nonmembers. Registration includes a light breakfast and lunch both days, as well as a cocktail reception on Aug. 26.
