Juniper finished the recently concluded Atlanta Market on a high note with 7,500+ buyer registrations generating major excitement for the spring 2021 launch of JuniperMarket, a new B2B e-commerce marketplace for the gift, home and apparel industries powered by International Market Centers (IMC).
“Response from buyers has been extremely positive and just three weeks of buyer outreach yielded 7,500 JuniperMarket registrations,” said Eric Dean, president of IMC_di, IMC’s digital innovations division. “It’s proof of the robust universe of the IMC audience and reflects the strong level of trust within the customer base already connected to IMC’s physical markets.”
In Atlanta, JuniperMarket generated buzz and built awareness through its “Preview Pods,” which included graphics, signage and live demonstrations for retailers and designers. The JuniperMarket registration process was made easy for buyers, who were able to scan their Atlanta Market badges to sign-up onsite or opt-in during registration.
JuniperMarket will host another Preview Pod activation, with live demos and iPad giveaways, at IMC’s Spring Market in Atlanta, March 3-5 (preview days March 1-2), and Las Vegas Market, April 11-15.
Set to launch spring 2021, JuniperMarket is designed to bridge IMC’s physical and digital markets, enabling buyers and sellers to connect anytime and everywhere. Sellers can generate leads, manage customers and sell year-round, and buyers can shop favorite brands, search and discover new brands and create projects and brand-specific shopping carts.
Juniper’s full suite of supplier-facing digital solutions also was well received in Atlanta with 65 scheduled meetings, 250-plus in-person conversations and more than 20 new opportunities identified during market alone. The suite includes JuniperWeb (B2B ecommerce websites), JuniperSales (software enablement tools for sales management), JuniperData (product information management) and JuniperCRM (customer management). The complete Juniper ecosystem facilitates buying and selling across all business channels and at every touch point. For more information, visit JuniperCommerce.com.
