Contemporary lifestyle brand Zuo is doubling down on the outdoor category and asking Casual Market attendees to “Fall in Love With Alfresco Living” and its 50 new exclusive designs debuting in Atlanta Sept 16-19.
The company launched 100 new styles in July at its new permanent showroom at AmericasMart, Building 1, 6th Floor, Space B19 with 6,000 square feet of dedicated outdoor space.
“Being part of the Casual Market again feels great and we are thrilled to be launching even more designs than we showcased at pre-Casual Market,” says Luis Ruesga, Zuo USA’s CEO & chairman. “The Casual Market in September is where the outdoor world goes to be inspired, and this fall show is no exception for us. We will be bringing our A-game with the launch of 50 new exclusive items — all designed with the highest quality, pairing durable frames, exceptional high-performance fabrics, and with prices that won’t break your budget.”
Ruesga went on to share that as ZUO dives back into the casual outdoor market, it is offering a total of 150+ new outdoor introductions this season that will arrive in February 2025, with styles for bar, dining, living and lounge furniture.
As a fun bonus, Zuo is offering a special giveaway of its Tensen end table that was voted the No. 1 customer favorite at summer shows and combines outdoor durability in an urban-modern design in playful colors. To enter Zuo’s Casual Giveaway Drawing, simply stop by Showroom B19 for a chance to be one of three winners who will get one of the tables. Suitable for hospitality and residential environments, the Tensen’s midcentury-modern style adds a cheerful touch to lounges, bedrooms and living spaces.
“We are looking forward to an exciting fall show and to reconnecting with our customers and those buyers who knew us from the Casual Market in Chicago,” Ruesga says. “Our team will be on hand to give tours of our new showroom and to walk buyers through all of our newest introductions.”
Steve Poon, Zuo USA’s chief operating officer, adds,“We are looking forward to meeting with Casual Market attendees and procurement companies and to further expand our hospitality business — as well as continuing to grow our outdoor business with designers, stagers, retailers alike. With outdoor collections that offer unparalleled original designs and that transform any pool, deck or patio into the ultimate outdoor living space — our luxurious pieces will turn any property or project into a five-star resort!”
