JAMESTOWN, N.C. — Lane Venture will unveil a 4,750-square-foot flagship gallery at Furnitureland South with a ribbon-cutting ceremony at 10 a.m. on Feb. 23.
The gallery opening follows a three-year brand refresh for Lane Venture after its purchase by Bassett Furniture and showcases the company’s renewed brand through an immersive retail environment. Every element reflects the company’s evolved aesthetic, from custom flooring and refined styling to updated merchandising standards and branded fixtures.
Distinct lifestyle environments anchor the space. The Celerie Kemble collection offers a Palm Beach chic aesthetic. An Ernest Hemingway-inspired setting evokes timeless adventure. A bespoke design studio lets clients collaborate with Furnitureland South’s design consultants to create personalized outdoor living spaces.
“Furnitureland South has been an outstanding growth partner, and we’re thrilled to debut our flagship gallery in their world-class facility,” said Schon Duke, vice president of sales and marketing at Lane Venture. “This space represents the complete expression of where Lane Venture is headed — the branding, the product, the attention to detail. Our goal is to bring this experience to branded showrooms and retail partners nationwide.”
The gallery serves as the model for Lane Venture’s nationwide retail strategy and establishes a comprehensive prototype for future locations. This strategy includes implementing consistent design, merchandising and customer experience standards at every Lane Venture-branded showroom, retail partner installation and trade showroom for dealers and design professionals.
By unifying the look, feel and service model across all venues, Lane Venture aims to deliver a distinctive, recognizable brand experience to customers nationwide. Furnitureland South, one of the world’s largest furniture retailers, has been integral to Lane Venture’s growth strategy. The flagship gallery underscores this partnership and Lane Venture’s commitment to retail experiences that showcase the quality and craftsmanship of its outdoor furniture.
