DETROIT — Indoor/outdoor lighting and accessory source Regina Andrew announced the inaugural group of designers for its brand ambassador program.
The company launched the program to strengthen relationships in the design community. Ambassadors function as an extension of Regina Andrew, creating a shared platform for storytelling, inspiration and growth.
“The brand ambassador program was a natural evolution of our existing influencer marketing efforts,” said Neil MacKenzie, CMO at Regina Andrew. “By introducing greater structure and support for partners already collaborating with us, we are better positioned to recognize and celebrate the impactful work they are doing with Regina Andrew. It also enables us to gain deeper insight into what our customers are seeking, while generating high-quality content that can be leveraged across channels.”
The current lineup of brand ambassadors are:
• Rasheeda Gray, founder and principal designer of Gray Space Interiors – Pennsylvania.
• Windsor Dalton, founder Windsor Dalton Designs – North Carolina.
• Yvonne Christensen and Nichole Spiers, cofounders and lead creatives at House West Design – Utah.
• Claire Thomas, multidisciplinary creative, director and designer – California.
• Allison Handler, founder of Allison Handler Design – New Jersey.
Through the program, brand ambassador partners receive quarterly product access and participate in an affiliate program, which rewards them for authentically sharing the content they already create.
“To me, lighting is the jewelry of the design. It is one of my favorite categories to source, and I find myself coming back to Regina Andrew time and time again. Their breadth of assortment and beautiful product mix make it so easy to continue to be inspired and create spaces that are interesting, full of warmth and loved, and I am excited be a part of this program” said Handler.
The program also unlocks co-marketing opportunities, with ambassador content featured across the biannual Golden Hour magazine, blog articles and social channels. Additional opportunities include High Point Market activations — such as the Fall Fireside Chat series.
As the program grows, Regina Andrew plans to expand its roster, welcoming new partners who share a passion for craftsmanship and enduring design.
