DOVER, Del. — B2B commerce platform WizCommerce will host a webinar for market exhibitors designed to help them drive buyer engagement and sales at trade shows.
The session, “The Market Insider: Declassified Market Intel,” will be hosted by Cheryl Dobbins Hege, WizCommerce senior director of marketing and engagement, at 1 p.m. Dec. 18. The session will offer:
- Exclusive, data-driven strategies used by top-performing exhibitors.
- Techniques for maximizing buyer engagement through micro-interactions and traffic optimization.
- Actionable guidance for pre-show, show floor and post-market activities.
- Insights on buyer psychology, traffic flow and micro-engagement.
Hege will guide participants on targeting and prioritizing buyers, analyzing competitive activity, implementing micro-engagement strategies and executing structured post-market follow-up to generate measurable results.
“Many market exhibitors struggle to turn buyer visits into measurable results,” Hege said. “In this webinar, I’ll share exclusive market intelligence and declassified strategies top performers use to engage buyers at every stage — from pre-show outreach to show floor and showroom interactions, and through post-market follow-up.”
Key topics covered in the webinar include:
- Pre-show planning: Scoring and segmenting buyers, developing strategic messaging and scheduling appointments for maximum impact.
- Show floor and showroom engagement: Applying micro-engagement strategies, optimizing traffic flow and leveraging buyer psychology.
- Post-market follow-up: Structuring outreach within the first two weeks after market to capture insights and maintain engagement.
The webinar is free, and registration is open via this link.
