To celebrate 20 years of innovation, growth and industry leadership, American Fire Glass has rebranded to American Fire Products. This milestone honors two decades of success and signals the company’s evolution from a fire glass pioneer into a comprehensive manufacturer/distributor of fire pit burners, electronic ignition systems and fire pit accessories.
“Fire glass was where we started, but today, we are so much more than that,” says Matt Doll, founder and CEO of American Fire Products. “Our new name better represents the full range of high-quality fire products we offer. We provide everything from the gas lineup to create the ultimate fire pit.”
American Fire Products’ journey embodies the American dream. Overcoming numerous challenges and personal hardships, Doll launched the company in 2005 at the age of 25 with no formal business experience. What began as a garage-based operation with his wife, Kelly, quickly gained momentum. Over the past two decades, American Fire Products has continued to thrive, establishing itself as a leader in the industry.
The core of American Fire Products’ mission is to manufacture and distribute innovative, high-quality fire products that enhance outdoor spaces. With the rebrand, American Fire Products has launched a new website and an enhanced dealer experience, making it easier than ever for customers to find the products they need to build and enjoy their fire features.
“We’ve grown far beyond just fire glass, and our new name reflects that expansion,” Doll adds. “Our customers can expect the same great service, quality and a much stronger commitment to innovation over the next 20 years.”
American Fire Products is more than just a business — it’s a family legacy. Over the years, Doll’s children, father and friends have joined the company alongside a dedicated team, many of whom have been with the business for over a decade. Their shared commitment to teamwork, a competitive spirit and pride in what they are building has laid the foundation of the brand.
