Contemporary lifestyle brand Armen Living is almost tripling the size of its Las Vegas showroom and celebrating with a social event during the Las Vegas Market.
President Kevin Kevonian says, “We couldn’t be happier with our plans to expand into a much larger showroom for January 2024. Contrary to a slightly slower economy, our business remains strong and continues to grow with new collections.
“We are excited for this opportunity to expand and when the showroom across the hall became available, we couldn’t wait to sign our lease and begin planning. This expansion will finally make it possible to showcase all of our product categories in one location and even have room to host design community events.”
Armen Living has been in Showroom B759 for eight years and has been waiting for the right space to open up. It will move into Space B762 in January 2024.
Lee Honigsfeld, vice president of sales and marketing, adds, “We really are thrilled with how our expansion plans are coming along. This new showroom and remodeled space will provide us with a much bigger showroom to host our customers and to meet new buyers, as well as showcasing the 100s of new introductions we launch in each market.”
With only 3,000 square feet, the company’s Vegas showroom has been focused on highlighting its award-winning outdoor collections and displaying its newest bar chair category which accounts for approximately 500 bar stools and bar chairs. The planned expansion will almost triple the showroom space and allow for a bar-kitchen combo for hosting events during biannual markets. The new space will also provide space to showcase other categories, including living, dining, bedroom and office.
To celebrate the brand’s excitement over the planned expansion, Armen Living’s marketing and events team is hosting a This is Living — Summer Social Event from 11 a.m. to 1 p.m. Sunday, July 30, in Space B759. The event will feature brunch-style bites and mimosas. RSVP to attend on Eventbrite.
During the Las Vegas Market, Armen Living will launch 100s of new arrivals for its debut at the summer show. Reb Nicholson, national sales manager, says, “We have so many incredible new products to share with unique and modern styles. I can’t wait for our customers and market attendees to experience the new products our design team has been working so hard at designing.”
Armen Living’s design team says, “Our product development strategies have continued to gain momentum over the last three years, as we shifted away from buying off-the-rack pieces to designing most of our collections completely in-house. This shift has further helped our brand to diversify and elevate our outdoor category — which now equates to 70% original designs.”
