Since opening its doors at the iconic 129 S. Hamilton St. building in High Point in 2020, Eichholtz says each High Point Market has been better than the last.
“With High Point back in full swing, this was by far our best yet,” says Marketing Director Alyssa Abrams. “We welcomed more guests than ever before, and we attribute that significantly to the renovation of our front terrace, formerly grand yet intimidating reflecting pools, and the welcoming environment our outdoor display creates.”
In addition to the new building, the company has become serious about the outdoor category over the past few years and made a huge investment in its collections.
“Doing business globally in 105 countries and in all climates inspired us to create collections that were universally applicable,” Abrams says. “This season’s introductions include rounder silhouettes, fully upholstered pieces, outdoor rugs and sustainably harvested teak pieces. We continue to grow in this category, with more teak and upholstered pieces on the horizon for next season. We’re excited to share our latest campaign imagery later this summer following a fabulous shoot in the South of France.”
Abrams adds that the new outdoor collections were very well received and offered guests a place to lounge and enjoy the pieces first-hand on the bustling streets of High Point.
“All of these new introductions were inspired by the demand for indoor-worthy, outdoor-performing pieces to bring our signature style and sophistication outdoors,” Abrams says.
Here are a few of the outdoor introductions the company made at the recent market.
This season the company introduced two fully upholstered outdoor pieces: the Outdoor Sofa Residenza and the Outdoor Chair Relax. Both are water repellent, water resistant and quick dry. At market, the pieces were left out uncovered during a torrential downpour and dried within an hour of the rain stopping.
The Laguno collection is defined by the rounded edges and more organic shapes that we see trending for interiors, now making its way outside.
The company also introduced a line of teak furniture for indoor/outdoor use. The teak is harvested from a sustainable managed forest in Indonesia and for the pieces with woven seats, it’s made of a non-corrosive vinyl. The midcentury modern silhouette makes them work indoors or out.
Some other key intros for outdoor include concrete coffee tables that are infused with fiberglass and hollow to make them easy to transport, as well as the company’s first-ever line of outdoor rugs, which also withstood the rainstorm test.
