Bringing 20 years of experience to Revolution Fabrics, Victoria Echols has been named director of outdoor, effective Jan. 31.
Echols will assist in the merchandising of Revolution Fabric’s future outdoor line as well as covering national key accounts for the company. She will “supercharge” Revolution’s continued outdoor growth with her knowledge and personal connections in the casual furnishing industry.
Echols brings a vast knowledge of marketing, sales, design and engineering in the outdoor category. She started her career as a buyer at Tropitone, where she held the position for nine years. She later moved on to Trivantage, where she sold awning and marine fabricators, architects, interior designers, furniture manufacturers, digital printers and upholstery shops.
“The textile and furniture business in general is a small-knit, family business,” says Anderson Gibbons, chief marketing officer of Revolution Fabrics. “After making calls to some of our outdoor furniture partners, Victoria’s name quickly rose to the top of the interview list. After the first interview, we knew she was the right person for the job. ”
STI/Revolution began the search for a new director of outdoor when its outdoor product category became more than 15% of its yearly sales.
“As the textile world continues to change, I couldn’t be in a better place to help serve my contacts and customers,” says Echols. “From 100% PFAs-free fabrics, domestic supply chain and U.S. designers, this amazing opportunity couldn’t have been a better fit.”
