Ultrafabrics is collaborating with color expert Pantone to inspire the use of the Pantone Color of the Year 2023, Pantone 18-750 Viva Magenta.
“This year’s Pantone Color of the Year is powerful and empowering,” says Laurie Pressman, vice president of the Pantone Color Institute. “It is an animated crimson red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundless shade that is a stand-out statement. Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”
These two global authorities on color have joined forces to showcase how Viva Magenta can be activated to create transformative spaces.
“The Pantone Color of the Year is a critical driver of design. Together with Pantone, we’re looking forward to helping designers bring cultural timeliness to timeless design,” says Barry Silverman, vice president of marketing and branding at Ultrafabrics. “The collaboration will help the design industry connect to the color zeitgeist in a sustainable and enduring way.”
The first initiative will see Ultrafabrics Color of the Year Palette featured in Pantone Connect with a selection of complementary Ultrafabrics color swatches sitting with Viva Magenta, serving as an inspiration for any interior designer or specifier.
Throughout 2023, Ultrafabrics will deepen its collaboration with Pantone through a series of co-branded global, interactive events, sharing their expertise on how color can be implemented in almost any type of space and into Viva Magenta’s application possibilities across the world of interiors
“Ultrafabrics will also launch special edition colors inspired by Viva Magenta throughout 2023,” says Ultrafabrics color expert Kimberle Frost. “Our forthcoming palettes will power new visions around the Pantone Color of the Year across all areas of interior design.”
Ultrafabrics’ special edition colors will be released within its collections UF Select Montage, Brisa and its bio-based fabric, Volar Bio.
