Outward, Inc., an independent Williams-Sonoma Inc. company and provider of automated photography solutions for the home furnishings industry, will demo its new Aperture platform at Las Vegas Market at its HFA Resource Center space in Building A, Booth 39.
During the market, visitors to the space will be able to learn about the Aperture Platform technology firsthand through software demos. Each presentation will provide a look at the capture process, image preparation, and installation requirements, as well as what the entire process will entail from start to finish.
“Showcasing the Aperture Platform and interacting with visitors in Las Vegas is something we’re really looking forward to,” says Leah Kirkland, senior director of business development at Outward. “Las Vegas gives us an opportunity to see retailers and manufacturers who might have missed our High Point introduction, and continue our dialogue with those already engaging with us.”
The company invented the Aperture platform, which made its commercial debut at the October High Point Market, with a mission to redefine the traditional product photography process. It consists of an automated photo rig installed at the customer’s location and a web software application that allows retailers and manufacturers to quickly produce consistent and professional quality imagery at “unprecedented scale, speed and price point,” according to Outward.
With just Wi-Fi connectivity and a power source, the technology allows companies to photograph entire product lines without the time and cost of a traditional photographer and studio set up and curate creative flexibility to produce content for various marketing needs.
