With a focus on presenting a wide variety of styles, statement-making scaling and a mix of modern materials, Sunset West has developed four new collections as well as several new accent items for the upcoming Casual Market in Atlanta.
“Our new introductions draw inspiration from the serene elegance of high-end resorts, the chic sophistication of Malibu and the timeless charm of a classic garden party,” says Aliena Klaus Squire, vice president of marketing with Sunset West. “Appealing to a wide variety of consumers and geographic locations across the country, each collection utilizes premium, modern materials with organic aesthetics and handcraftsmanship. This mix of form and function offers our customers a luxurious mix of premium materials that mimic natural materials for an organic aesthetic, while providing low maintenance for today’s lifestyles.”
Highlights of the new collections include:
- Malibu Collection: Deco-inspired elegance meets contemporary sophistication in the Malibu Collection. It is constructed with aluminum and finely hand brushed in a sleek, matte coal finish. Seating silhouettes are characterized by curved tuxedo arm styling and architectural split back frames. The frame backs include a hand-welded horizontal design element that doubles as a “tie-back” for weather resistant, high-resiliency foam cushions. Melding design cues from the iconic midcentury era with sleek profiles, hand craftsmanship and modern materials, Malibu offers deep seating, dining and occasional pieces that embody a Malibu beach design aesthetic.
- Cabo & Playa Collections: Characterized by extra generous comfort and scale, the Cabo and Playa Collections were designed to bring luxurious resort-style outdoor furnishings home. Crafted with handwoven full round resin wicker, extra-wide track arm silhouettes pair with ultra-plush cushions to create deep-seated, casually elegant comfort. Designed with wide, knife-edge flange details and newly engineered foam cores, the “cloudlike” cushions deliver a relaxed blend of modern sophistication and serene luxury. The group is available in two color ways: Cabo, a lighter-tone, Heathered Natural finish and Playa, a darker-tone Kahlua finish. Coordinating dining and occasional tables are hand sanded in solid teak wood.
- Cambria Collection: Designed for outdoor entertaining with class, the Cambria Collection offers the perfect backdrop for hosting a garden party. Solid teak wood in a weathered teak finish pairs with handwoven textured resin weaves in a latte tone to create a classic design that puts the spotlight on its natural mix of materials and textures. Available in dining, lounge, occasional and deep-seating silhouettes, the Cambria Collection blends preppy, coastal elegance with durable and organic materials to create a charming and inviting outdoor space that welcomes hours of leisure.
Highlights of the new accent items include:
- Dune Table Series: Evoking the natural pattern of wind-swept sand dunes, the Dune table series is available as a coffee table and an end table.
- Travertino Table Series: Rendered in concrete, mimicking natural stone with creamy travertine shades in contemporary pedestal silhouettes, the Travertino Table Series features smooth, rounded aprons. Perfect for indoor and outdoor use, the coffee and end tables can be nested for an interesting, layered look.
- Trellis Table Series: Available as a coffee and end table, these “found” outdoor concrete tables serve as unique, antiqued pieces to layer into an outdoor setting.
The products will be on display in Sunset West’s newly expanded showroom located on the sixth floor of AmericasMart in Building 1 (Space 6-A1). With nearly 5,000 square-feet of display space, the showroom is more than 65% larger than its previous space at the inaugural Casual Market Atlanta. To celebrate, the company is hosting a grand-opening event featuring multiple prize giveaways, catered food and signature cocktails from 3 to 6 p.m. on July 15. The event is open to registered Casual and Atlanta Market retailers and interior designers with a valid market pass.
Sunset West will also host a WithIt Roundtable and Networking event in Atlanta from 3:30 to 5 p.m. Wednesday, July 17. With a focus on the power of mentoring for professional growth, discussions will include information about WithIt’s new mentoring program. Networking begins at 3:30 and Roundtable discussions begin at 4 p.m. WithIt members and guests are welcome. For more information, please visit: https://withit.org/event/networking-atlanta-market/.
