ACWORTH, Ga.—Global rug and textiles furnishings company Jaipur Living celebrates artistic inspiration in February with a product launch that underlines the beauty of subtle detail and craftsmanship. The company adds to its indoor-outdoor lines, in addition to indoor-only artisan-made handknots, earthy woven naturals and textural accessories.
“Our February launch features texture and lots of it,” said Jaipur Living Director of Product Development Steve Sorrow. “You can see it in braided weave techniques, single-line Soumak or directional knotting, and how natural fibers of different thicknesses make our flat weaves anything but flat.”
Almost 60 rugs make their debut across 11 new and seven existing collections. More than 30 pouf and pillow options launch in eight new and three existing collections that will be shoppable on Jaipur Living’s website in February.
The popular Rebecca line of eco-friendly performance rugs features four new colorways, all featuring intentionally-distressed solid designs ideal for high-traffic spaces indoors and out.
The new Brontide collection brings the look of an indoor rug outside. Resilient polypropylene in a braided design offers tons of texture and makes Brontide ideal for indoor and outdoor spaces.
The company also identified several key trends that inspired the new launches:
- Blanc de Blanc – layers of neutral tones that are easy to decorate with
- Iconic – rug designs guided by architecture and other man-made formations
- Travel Trek – pieces inspired by wanderlust and exotic destinations
- Simply Put – modern solids with subtle textures that simplify design decisions
