Outdoor is the fastest-growing category for Lexington Home Brands, and the company is releasing three diverse new collections at the fall market.
Each collection has its own unique style and features a variety of different seating and dining options in bold performance fabrics. Notably, the company is introducing a new material for the first time in its Mozambique line.
The Eclipse material is a synthetic teak that feels like real wood but doesn’t wear in the same way. In fact, the material does better in the thick of the elements than it does covered with a furniture cover.
“We had customers asking for synthetic teak material because it’s much easier for people to care for,” Marketing Manager Shannon Baugh tells Casual News Now. “It’s a sustainable and eco-friendly material that’s durable and requires minimal maintenance.”
Used in Mozambique, Eclipse offers a fresh contemporary look, with clean lines and a strong linear aesthetic. Pieces are finished in an elegant taupe-gray tone.
The assortment features 16 designs, including round, rectangular and bistro dining, interesting occasional pieces and deep seating. New performance fabrics feature soothing shades of alabaster, ecru and white. In addition, all performance fabrics used meet PFAS requirements for all states.
Using a tight horizontal weave, Lexington’s Kilimanjaro collection has a warm, rich tobacco finish with sustainably sourced teak tops. The tops also feature a gel that helps hold the color of the teak for longer.
The collection has a total of 26 designs, including round, rectangular and bistro dining, a full array of occasional pieces and deep seating including a custom sectional.
Finally, in the true island style of the Tommy Bahama brand, Sandpiper Bay offers a tropical feel for coastal living, with aluminum frames painted to look like wood grain and leather-wrapped bamboo.
This line also includes 16 designs, from round and rectangular dining, to a full range of occasional and deep seating. New performance fabrics include paisleys, inviting palm patterns and contemporary geometrics in vibrant shades of coral and white.
“We like to keep our product mix fresh,” Baugh says about the diversity of the three lines. “We usually introduce two lines during the fall market, but we felt good about releasing three this time around, and we have another we plan to release in April next year.”
The company highlights four points of differentiation offered by the Tommy Bahama Outdoor Living assortment: brand recognition, styling diversity, customization and in-stock inventory support.
Brand Recognition: Tommy Bahama is the most recognized consumer brand in the outdoor category by a wide margin, enjoying universal awareness and a reputation for design innovation and quality.
Styling Diversity: Many outdoor brands offer great products, but they tend to look alike in styling and color. The Tommy Bahama portfolio takes the opposite approach, featuring the most diverse range of styling in the industry, with scaling suited for grand outdoor living spaces as well as modest balconies and terraces. Both are important in addressing the needs and expectations of affluent consumers.
Customization: Deep-seating designs are upholstered in Lexington’s North Carolina upholstery facility using the same artisans who tailor the company’s indoor products. The result is plush cushioning that is indistinguishable from fine indoor seating. With over 300 performance fabrics in the line as well as full COM capability, customization options are virtually unlimited.
Inventory Support: All Tommy Bahama Outdoor Living products are stocked in Lexington’s distribution complex in North Carolina, offering expedited shipping. Shipping times for custom upholstery items average 30 days.
The three new Tommy Bahama Outdoor Living collections can be seen in the Lexington Home Brands showroom, located at 1300 National Highway during the High Point Market.
Complimentary parking is available on the showroom campus, and private transportation departs every 10 minutes from the Lexington Design Studio in downtown High Point to the main showroom and back, operating daily from 8 a.m. to 6 p.m.
