International Market Centers has hired a chief digital officer, Mark Crowther, a seasoned digital executive with 25+ years of experience transforming how organizations interact with customers and growing a company’s value proposition through innovative technology solutions. He has experience across several verticals including technology, advertising, media, fast moving consumer goods and financial services.
“Mark’s expertise in digital innovation will help us iterate strategies to enhance the value of IMC’s offerings to drive more year-round value for our customers,” says Bob Maricich, chairman and CEO of IMC. “Mark’s addition to our executive team will help us transform our digital-physical strategy in ways that are fully integrated, collaborative and omnichannel.”
Crowther brings to IMC expertise in leveraging technology and innovation for growth. He has been a founder/CEO and adviser to growth-stage and Fortune 500 companies on digital strategy and innovation. He spent the past five years at Amazon Inc. in leadership positions. Most recently, as global head of business development for Amazon Local Advertising, he delivered significant growth for the business.
Crowther previously led digital innovation for private equity at Amazon Web Services, where his experience included partnering with private equity portfolio companies to build and scale new products, including designing a digital marketplace connecting buyers and sellers and automating merchant onboarding, among others.
“Building products and services that offer compelling value to customers through the innovative use of technology is part of every business today,” says Crowther. “I’m looking forward to further accelerating IMC’s digital transformation to become a true omnichannel marketplace.”
Crowther reports to Maricich and serves as a member of IMC’s executive leadership team.
