Armen Living will debut at Las Vegas Market with its largest introduction of new products in two years, and to celebrate, the company is hosting a design community event with a special invite to buyers.
The event, “Sunday Brunch at Market,” is planned for Sunday, Jan. 29, from 11 a.m. to 1 p.m. in World Market Center, Space B759, and will feature brunch bites, champagne and mimosas. Click here to RSVP on Eventbrite.
The expansive modern layout of its new showroom tops out at approximately 10,000 square feet and is filled with indoor and outdoor furnishings. Featured engagement during the event will include a welcome address by interior designer Wendy Glaister, founder of Wendy Glaister Interiors.
Glaister and her publicist, Serena Martin of 24/7 Creative Agency, are creating events in partnership with the Interior Design Society for a multi-events program that is taking place at Las Vegas Market and The Kitchen & Bath Industry Show which are both located in Las Vegas Jan. 29-Feb. 2.
“We are excited to work with Wendy as our event host and to kick off 2023 by debuting more than 100 new styles,” says Kevin Kevonian, president of Armen Living. “Welcoming our customers back to January markets will be a great feeling as our design and marketing teams have been hard at work creating a wide selection of unique and modern styles from across all our product categories.”
Continuing the company’s successful 40-year history, Armen Living’s design team shares that their strategic product development has gained momentum over the past three years as they shifted away from buying off-the-rack pieces to designing many of their collections in-house. This shift has further helped their brand to diversify and elevate their company’s outdoor category, which now equates to 70% original designs.
The company first introduced its outdoor collections in 2019. The category is becoming one of its bestsellers and has led to the expansion of Armen Living’s outdoor division to include products of more than 300 SKUs and more than 30 outdoor collections for dining, bar, living, occasional and lounge furniture, with a handful of modern planters and fun outdoor bar accessories.
“We are excited to see buyers returning to markets again and to be able to showcase our newest designs in person,” says Lee Honigsfeld, vice president of sales at Armen Living. “We are also thrilled with the uptake in new accounts registering on our redesigned website — which we hope will come and join us for January markets in our Vegas showroom.”
Armen Living’s new website launched in November and features an updated modern look and feel with an easy-to-navigate menu and expanded options for product filtering. Armen’s marketing team also shared that their new website design allows more accurate and live inventory as well as featuring incoming stock dates and details.
Honigsfeld adds, “Our goal with updating our website was to add functionality and increase the ease of use so that our designers, retailers, e-coms and dealer showrooms would access live inventory and incoming stock much faster. The website’s updated design and robust product filtering also make shopping our diverse selection of indoor and outdoor furniture even easier to navigate than ever before.”
