Sullivan, Inc. announces the launch of Woodstock Elements, Sullivan’s exclusive line of outdoor décor and accessories made in collaboration with Woodstock Chimes, which was acquired by Sullivans in 2021.
Trend research shows that the number of consumers who are decorating their outdoor spaces has increased over 700% in the past five years. The results of Sullivan’s most recent Home Décor Consumer Behavior Survey confirm this statistic.
In 2022, the topic of Sullivan’s annual survey focused on consumers’ outdoor living spaces. Consumers from all around the country indicate that the events of the pandemic over the last two years have led them to increase time spent in their outdoor spaces, and 82% of respondents agreed that their outdoor space is more important to them than ever.
The survey also found that 56% of survey respondents are looking for outdoor planters and pots, bird feeders, wind chimes, solar lighting and more with the intention to create certain “mood or atmosphere.” The events of the pandemic have ensured that consumers are purposeful about their outdoor décor and the ambiance it creates.
“We couldn’t be more excited to introduce Woodstock Elements to you and your customers,” says Tom Russo, Sullivan’s CEO. “It’s apparent that consumers increasingly want to enhance their outdoor surroundings, and we couldn’t wait to get involved. In our Woodstock Elements line, we’ve combined the quality of Sullivan’s products focused with the demand for outdoor décor.”
Woodstock Elements consists of almost 100 different outdoor products in two color schemes: copper and gray. Russo continues, “This line cuts across very important categories within garden and outdoor décor. From stakes to spinners, benches to birdhouses, frogs to fountains, stones to statuaries.”
The launch of Woodstock Elements coincides with the launch of several new Woodstock Chimes products, including the Amazing Grace Magical Mystery Chime, and a special new addition, the Singing in the Rain Chime. Both chimes are innovative and unique in the industry. Woodstock’s Magical Mystery Chimes have octave doubling capabilities which is essentially a “chime within a chime,” as these special chimes play the same notes in a variety of pitches.
Sullivans officially launched Woodstock Elements on June 13 along with its new 2023 Spring & Everyday Line, via its Virtual Market. Retailers can view thenew collection in person at the summer shows in Dallas, Atlanta, and Las Vegas, along with Sullivans’ new Everyday 2023 line. The collection is also on display in Sioux Falls, SD, at Sullivans’ headquarters.
