Outward, Inc., an independent Williams-Sonoma Inc. company, will host a seminar at the winter Las Vegas Market designed to empower retailers and manufacturers on how they can maximize their visual merchandising. The seminar, “Visual Merchandising as a Competitive Advantage: Top 10 Ways to Master Omni Channel Commerce” will be held on Tuesday, Jan. 25th at 9:00 a.m. at the HFA Retailer Resource Center, Building B1050, RRC Seminar Room. It is open to all market attendees.
The seminar will show retailers and manufacturers how generating attention-grabbing visual assets has become a critical step in engaging today’s consumers as they increasingly research and purchase online.
“Through our Aperture Platform, we are providing retailers and manufacturers the tools they need to create best-in-class visuals to enhance their omnichannel strategy and better serve their customers,” said Leah Kirkland, senior director of business development at Outward. “By using our automated and highly repeatable capture process, you can create imagery that not only looks aesthetically eye-catching, but also generate visuals that provide the end customer with everything they need to know about the product including shape, scale and dimensions and features. Ultimately, our goal is to empower the industry with practical tips they can use to enhance their branded visuals.”
Outward’s Aperture Platform, a fully automated photography solution, allows retailers and manufacturers to produce and publish high-impact product photography for a variety of visual merchandising uses. Using a cloud-based web application and a cloud-connected capture rig, the platform brings consistency to the photography process for home furnishings manufacturers and retailers, allowing retailers and manufacturers to visually merchandise their products on their own time without having to outsource photographers and graphic designers.
In addition to the seminar, the Outward team will be available for demos of its Aperture Platform and to answer any questions in its HFA Resource Center space in Building B, Booth 39.
