The High Point Market Authority (HPMA) has released its biannual Style Report, which nows includes a storytelling component linked to the product overviews contained within. Comprised of 16 Style Stories, this report is a compilation of some of the product insights found at the recent Fall High Point Market.
The 37-page Style Report, sponsored by Crypton Home Fabric and Studio Designer, was produced by HPMA’s 2021 Style Spotters team, who perused an abundance of new product introductions and dove into numerous brand backstories to curate this collection of stories.
“Behind the Scenes” tells the story behind a product or brand, giving the reader a deeper understanding and appreciation of how a piece is made, the culture it came from, the artisans who make it, or the science behind it. “On the Scene” is a story built around a style, a product category, colors, textures, or any number of themes. “Must be Seen” is a celebration of a favorite product, collection, or brand, sharing why it is beloved and a must-see stop at High Point Market.
Highlighting artistry and several nods to the creativity and craftmanship involved in product development, Volume 1, Issue 1 covers product insights such as “A Touch of Gold & Texture” to “Bohemian History Meets Innovation” and “Artfully Slow Design”, among others. The report features dozens of exhibitors and products seen at High Point Market. All 16 stories can be seen and downloaded at www.highpointmarket.org/products-and-trends/style-stories.
“With this inaugural issue of Style Spotters Stories, we shift from focusing only on trends to searching for the stories that defined this market. We loved the way our Style Spotters became journalists seeking out and reporting those stories,” Style Spotters Advisors Gary Inman and Shay Geyer say in the report’s intro. “Our 2021 Style Spotters brought a rich array of perspectives to their market experiences, and what you are about to read reflects that richness. Working with this team was a real joy, and while we’re sad that this market ends their tenure as Style Spotters, we are glad to see them be the first to tackle our new mission.”
Style Spotters who contributed to the Style Report include:
- Sara Malek Barney, BANDD DESIGN
- Lauren Clement, Lauren Nicole Designs
- Heather French, French & French Interiors
- Breegan Jane, Breegan Jane™
- Molly Kay Johns, MK Interiors
- Steve McKenzie, McKenzie Design
- Keia McSwain, Kimberly + Cameron Interiors
- Justin Shaulis, Justin Shaulis, Inc.
Additional product insights from Fall Market can be found in individual galleries on the Style Spotters hub page, www.highpointmarket.org/products-and-trends/style-spotters.
