BIRMINGHAM, Ala. — Tempo Leisure has promoted Tyler Mims to vice president of specialty brands, a newly created role. In the new position, Mims will lead the company’s Tempo Patio and Velarium brands.
Mims will oversee strategic direction, product development and marketing across the retail and commercial channels for both brands. Mims joined Tempo in 2024.
“Tyler had an immediate impact on our Tempo Patio brand after joining the company. He has also been essential to the launch of Velarium, our commercial brand,” said Scott Crumrine, president of Tempo Leisure Inc. “As we lean into the development of our specialty brands, Tyler is the perfect fit for this new leadership position.”
Tempo serves specialty patio retailers across the United States through its Tempo Patio brand and the commercial market through Velarium. The company designs and manufactures luxury outdoor shade solutions, including market umbrellas, cantilever umbrellas, bases and pillows.
