HIGH POINT, N.C. — The High Point Market Authority has put out a call for applications for its fall Design Influencers Tour. Interior designers and other design influencers are invited to apply by July 24.
Six influencers will be chosen based on their digital content quality, posting frequency, and blog or social media following. Compensation includes a service fee and stipend for travel accommodations.
In October, the selected influencers will embark on a guided, two-day discovery tour at High Point Market. Each influencer will then share to their followers a view of emerging furnishings trends along with new products identified in sponsor-showrooms.
“This season’s design influencers will be tasked to identify the most exciting products and experiences from top exhibitors at High Point Market,” said Adam Japko, CEO of Esteem Media, which works with HPMA to produce the tour and founder of the Design Influencers Leadership Conference. “By sharing these insights, they will also have a unique opportunity to grow their influence within the home furnishings industry.”
This season’s Design Influencers Tour will take place October 18-19. To be considered, the online application must be submitted by 11:59 p.m. EDT Friday, July 24.
“The Design Influencers Tour has been a winning formula for digital creators and sponsoring showrooms since 2015,” said Tammy Covington, HPMA president and CEO. “With evergreen social media content at its center, the program’s tastemakers drive visibility for themselves and the participating furnishings brands well beyond market week.”
HPMA also has a limited number of sponsorship opportunities for the tour. Interested showrooms can email sponsorship@highpointmarket.org for more details.
